Life Science

Those of you in the clinical research business will be interested to
see this article:

Pfizer is reducing the number of preferred providers it works with from Seventeen (17) to TWO (2).

This may not be a trend just yet, but I have read other articles that indicate other Big Pharma's are doing similar strategies.

If so, it means that this target market (Big Pharma) will be harder and harder to penetrate, and may actually be off-limits to smaller CROs and CSOs due simply to the length of time required to get on the preferred provider list, if its possible at all.

This is yet another indication that "the big companies are bigger and the small companies get slaughtered." 

The market for CRO services has shifted dramatically over the last 12 to 18 months.

But don't take it from me.... 

Sign up here to hear it from the senior analyst at Frost and Sullivan:

Let's get straight to the point.  Customers want to do business with vendors (and sales people) who are truly professionals in their chosen field. They actually need your help in solving difficult business problems. And today's busy prospects have lots of problems to deal with and little time to do it.  

If you've read any of our other blog posts, you know by now that the key to Success in America lies in being unique and highly differentiated from your competition.

I now see that we were wrong. 

Its great to be unique and different.  In fact, its absolutely necessary.  But that in itself is not enough.  We were missing one more key ingredient -- what Guy Kawasaki called "being high and to the right."

You see, being different is only one dimension of success.  The other...?

Imagine what you could do if you had a fully staffed office in America.

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