Posted August 1, 2008 - 12:20pm by Friend of AmeriStart
In case your confused about the use of the term "Silo", it has many meanings in North America. You may have already noticed that within the English language, we have many words that have many meanaings. For example, a "Silo" can be an underground military installation. A "Silo" can be a tall a structure, typically cylindrical, in which fodder or forage is kept, typically used in farming.
But a "Silo" can also mean "single" or singular.
A silo can be a curse in marketing....
Posted July 31, 2008 - 12:27pm by Friend of AmeriStart
Social Media Marketing, or "Web 2.0" (terms used interchangeably) are altering the status quo of American businesses.
Posted July 29, 2008 - 12:29pm by Friend of AmeriStart
Are you selling consumer products or business services?
If so, there is a simple marketplace for you to get exposure to tens of millions of North American Consumers. Yes, it's ebay.
The world's largest Marketplace, Ebay is available to anyone, anywhere at any time. Ebay (and their companies) generated over $7 billion USD in revenue in 2007. that means a LOT of sales are occuring in the Ebay marketplace.
Posted July 28, 2008 - 12:30pm by Friend of AmeriStart
Are you on top of the Social Media (aka Web 2.0) trends that are sweeping North American consumers and businesses? Do the names Facebook, LikedIn, MySpace, Twitter, YouTube or ZoomInfo mean anything to you? Have you seen or written a product review on a website like Amazon or given member feedback on Ebay?
Posted July 25, 2008 - 12:41pm by Friend of AmeriStart
In North America, we use an age classification as one way to segment based on the "generational" gaps. There are a few prominent ones to think about when you develop a consumer based marketing strategy (and even a little bit in the B2B space) and how to execute to those individual.
Posted July 24, 2008 - 12:44pm by Friend of AmeriStart
So, you're thinking about emailing your prospects in North America and your not sure where to start. Perhaps you've considered purchasing email marketing lists. Purchasing email marketing lists means different things to different people and has different consequences for improper use. Purchasing Email Lists can be a slippery slope as American's like to say.
But assuming you do decide to move forward, where do you begin and what is good conduct for doing so?
Posted July 22, 2008 - 12:47pm by Friend of AmeriStart
Last April, I went to San Francisco, California for the Adtech show. This is an exceptional trade show for marketers who are interested in learning about new technologies and the companies that drive them. it was exciting and fresh. I thought I kept up with all of the latest news and information being a devout reader of most industry magazines and books on the subject, but I was completely blown away by all of the new software and services that I had never even heard of.
Posted July 21, 2008 - 12:48pm by Friend of AmeriStart
Have you heard this one before? American consumers are overweight and obese. Perhaps you've seen it on Television. The American Center for Disease Control released a study that revealed that 25.6% of adult American's are labeled as "obese" and that doesn't count the millions upon millions who are defined as "overweight."
Posted July 18, 2008 - 9:28am by Friend of AmeriStart
The US based Federal trade Commission ("FTC") has approved four new rules under the CAN-SPAM Act. The original CAN-SPAM Act of 2003 is the defining federal legislation on commercial email practices originally put into law on January 1st 2004. The provisions are intended to clarify the Act's requirements.
Posted July 17, 2008 - 12:49pm by Friend of AmeriStart
have always been impressed with the return on investment that so many American businesses have reported by using email. Despite the massive amounts of SPAM messages in North America, Email marketing is clearly an inexpensive, easily trackable and highly effective form of marketing for North American and particularly global companies wishing to sell and market in the USA.
Last fall, the Direct Marketing Association released a report on the return on investment and spend of Email Marketers. It reported that:
