Marketing

Etiquette is a common topic in my household.  Besides my position at AmeriStart, my wife owns and operates an American Etiquette School called Manners Made Fun.  It's a great business where she instructs students from ages 3-18 proper etiquette for all occasions.  Some are for the home setting, others are for casual social settings and of course others still are for more formal gatherings.

Now, I'm not trying to get into a technical discussion here.  That's not the purpose of this post.  But when you want to start doing business in America, you have to consider many aspects of your business, including this one.

Are you familiar with Apple's iPhone?  The iPhone is ushering in an era of power and sophistication never before seen in a mobile device, completely redefining what American's (and global consumers) can do on a mobile phone. 
American marketers are making tremendous efforts to adopt to this new system and here is why your business should care about it.....

SUMMARIZING THE iPHONE

When we start working with our clients at AmeriStart, we do many things depending on the customer & contract.  We often ask the customer to use our outlines of a self assessment, which we then combine our own research and process methodology to execute and document a "Market Readiness Assessment," which tells us about their current condition from a sales and marketing perspective. This gives all parties a great snapshot of where we are now.

When you are doing business in America, inevitably, you will at times come across customer service issues.
What is your policy on customer service?  Is it a policy that is well thought out and executed in a systematic formula?  Are all of your employees trained and up to speed on it?
Today I want to show you an example of how a cow taught me about incredible customer satidsafaction.  Yes, this is a metaphore, not a real cow.  Join me and see what I mean.