Are you High and Right?

If you've read any of our other blog posts, you know by now that the key to Success in America lies in being unique and highly differentiated from your competition.

I now see that we were wrong. 

Its great to be unique and different.  In fact, its absolutely necessary.  But that in itself is not enough.  We were missing one more key ingredient -- what Guy Kawasaki called "being high and to the right."

You see, being different is only one dimension of success.  The other...?

The other is being valuable to the consumer.  You can be as unique as you want, but unless you are also creating something of high-value, you will not appeal to anyone.  This is an easy lesson, so i won't flog it too long.  Instead, please spend 3 minutes with my friend Guy Kawasai who, while teaching a class at Stanford University, had the following to say about this topic:  "Stay High and to the Right"... click to view the video below.  Enjoy!  David

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