"Memorable" Differentiation

Yesterday I attended a webinar on the attributes of high-growth professional service companies.  (I think I will offer this to all who are registered for our newsletter).  There was one thing the research showed was common to all high-growth service companies... you guessed it... a strong differentiator. 

I talk a lot about "How are you different?"  This report went one step further.  It asks the question: "Is your differentiation MEMORABLE?"  I guess you might say this is similar to asking "What is your reputation?"  Do customers and prospects think of ONE THING when thinking of your company?  What do you WANT them to remember?  What is your position in the market that is different than your competition?  And DON'T say QUALITY, or "Our people make the difference".

Give some thought to the following:  When someone visits your web site, what is the ONE THING you want them to remember when they leave?

For Ameristart, we help foreign companies succeed in America by providing them a TEAM of professionals to manage their business.  This is much different that simply hiring one sales rep, or one country manager working out of their house.

How are you different?  And is it MEMORABLE?

Send me your ideas, and I'll give you my feedback.

Jim Worrell