Jim Worrell's blog

Business Has Changed... Have You?

Posted October 8, 2009 - 10:25am by Jim Worrell

http://www.wired.com/images_blogs/autopia/images/2007/05/31/telematics.jpgIt is important to remember that the world-wide-web became mainstream in the mid-late 1990’s. The Internet as we know it is still in its infancy, and the changes taking place, from social networking to interactive web sites is changing business forever. 

WHAT SHOULD YOU DO?

It’s never to late to get with the game.  Here are just a few of the many things your organization can do to become more mainstream:

Why Should Sponsors Do Business with You?

Posted September 17, 2009 - 1:05pm by Jim Worrell

I write a lot about your strategy in the USA market and how to differentiate your company so you are IRRESISTIBLE to sponsors.  This blog will once again address that topic.

This morning I spoke with an Indian company who had the wrong answer when I asked the question: "What is your specialty... who is your target market?"  The wrong answer, of course, is "We do everything!"

Selling Strategy in the USA

Posted September 8, 2009 - 4:11pm by Jim Worrell

Let Go of Traditional Ways

My good friend, Jill Konrath, wrote an article “Is Your Value Proposition Strong Enough” which is surfacing  all over the Internet and landing on all of the  top sales experts desks forcing them to let go of the old sales lingo and to create powerful value propositions.    

Are you looking for a new selling strategy in the USA? If so, let go of your traditional ways and embrace the new Jill Konrath approach. I promise,  it will be the best business decision you will ever make. So join the club today and “Jill It”!


What is Your Community?

Posted August 21, 2009 - 3:14pm by Jim Worrell

The founder of Facebook is a 22 year-old genius named Mark Zuckerberg.  When addressing a group of thought-leaders at the World Economic forum in Davos, Switzerland, Mark was asked "what is the best way to build a community?"  His response was "You can't".

Continuing, he explained that communities already exist, our job is to help them organize themselves and do what they do, just do it better.

Help Your Sales People Get Rich

Posted August 3, 2009 - 1:45am by Jim Worrell

I am constantly amazed at how short-sighted some managers and CEOs can be when it comes to the compensation of their sales people.  In America, it is common for sales people (GOOD sales people) to make more money than the president of the company.

How are You Talking to your Customers?

Posted July 30, 2009 - 5:55pm by Jim Worrell

ImageI have been reading a fascinating new book by Jeff Jarvis titled What Would Google Do?  I want to share just a thought or two from this book over the next few days.

JJ writes a quote from The Cluetrain Manifesto, that "Markets are conversations".  That means that the key skill in any organization today is no longer [traditional] marketing, but conversing with your customers.

The 80 - 20 Rule

Posted July 2, 2009 - 8:31am by Jim Worrell

Look around.  You will see that the 80 - 20 rule is present in almost every facet of your life.  Each day when we get dressed we wear 20% of the clothers in our closet 80% of the time.

Most companies find (when they really examine it), that 80% of profits are generated by 20% of the customers.  Usually 80% of your sales come from 20% of your sales people. 

Short Marketing Tips for Better Business

Posted June 8, 2009 - 12:07pm by Jim Worrell

Think Bigger

How can you can make 3X more sales than you presently do?  Most people answer this by simply making more sales calls to more prospects.  Or by calling to new prospects in new market segments.   Or by making current services less expensive to reach more prospects.

How To Make it Big

Posted June 3, 2009 - 10:17am by Jim Worrell

Think its hard to grow your company?  Consider the following statistcs:

There are 23 million companies in the USA.

Think Like Your Customer

Posted May 29, 2009 - 9:22am by Jim Worrell

Dear Readers:  All of us at Ameristart have embraced Jill Konrath's philosophy, so well explained in her first book "Selling to BIG Companies".  She has become a business friend and mentor.  She recently wrote the following article, which I highly recommend to every sales person on the planet.  Good selling!!

Down and Dirty Sales Talk:

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