Jim Worrell's blog

Get Your Business "On The Train" Or Get Left Behind

Blog - Social Media - Get Your Business "On The Train"You hear lots of stories about how social media is changing the landscape of marketing.  Most companies outside of the USA do not realize just how fast this is happening.

I thought I would give you a couple of statistics to make you sit up in your chair and say "Wow!  Maybe I need to be doing more in social media!"

  1. 89% of all US companies use LinkedIn as part of their marketing efforts.

  2. 71% of companies in the US use Facebook as part of their marketing mix.

  3. Of the top 100 business brands, 93% are on Facebook.

  4. 77% of companies already have a Google+ page.

Point #4 above is truly shocking because Google Plus only came out last June, whereas Facebook has been around since 2004.

What is a BHAG?

What is a BHAG?For most of us the holidays are over, the New Year has begun, and we all are full of renewed energy and ideas on how to grow our business this year.

One of my tasks over the quiet week between Christmas and New Years Day was cleaning up my office...getting rid of the piles of magazines, old files, etc.  I tend to be a "pile-maker", with most of my piles containing out-dated stuff that is no longer relevant or important.  Into the trash can it went.

But I came across one important document in one of those piles.  My 2011 Goal Sheet.

I had to sit down and review it...all 4 pages full of good intentions and great ideas.  Some of them were accomplished.  Many were not.  I had to ask myself what I did wrong and how I can improve on my performance this year.

The Power of Thanks

To all the readers of this blog, to all my personal and business friends, collegues, partners, collaborators, customers, vendors, and supporters, I want to say THANK YOU!

Thank you for your support for this past year.  Thank you for your encouragement.  Thank you for your feedback on what you want from me and my company.  Thank you for your business, your confidence, your enthusiasm and generally, your friendship.

The world is moving so fast it is hard to keep up.  Web 2.0 (soon 3.0), mobile marketing, social media, video e-mail, virtual reality, GPS-enabled everything, smart phones, apps, WHEW!

At this time of the year, I think it is important to set all that aside and simply be thankful for the many blessings all of us have. 

Blessings of family, friends, and opportunities.

I wish all of you the best of Holidays, and a very prosperous 2012.

Sincere and warm regards,
 

How To Build a Killer Website

We all know that having a great website is critically important.

It is the first place a prospect will go to learn about your company.

Your website may determine if the prospect will, or will not, seek further information.

This is a good article from INC. Magazine about what makes a great website.

Enjoy.

http://www.inc.com/ilya-pozin/build-a-killer-website-19-dos-and-donts.html

Dedicated to increasing your global sales,
 

Attention Economic Data Lovers...

All of us are hoping for a rebound in the US economy (and we hope the Euro zone is able to get the mess in Greece and Italy straightened out).

The following link shows a pretty optimistic look at the economic data in the USA.  It's a lot of interesting data, and you can make your own conclusions, but it generally paints a pretty good trend in the US market.

The Economy At A Glance

Dedicated to your positive economic outlook,

 

Presentations 101: Less is More

Presentation 101 - AmeriStart - Your USA Sales and Marketing TeamHow many presentations do you make per year?

To customers, prospects, employees, bankers, etc...

If you are like me, it's quite a few, and most of them are too long and too boring.

This is a great article in Forbes magazine about a new way to approach presentations.  Essentially, "Less is More".  The author proposes keeping your presentations
to 5 minutes.

Yes, 5 minutes.

The article is worth reading:

http://www.forbes.com/2010/01/14/presentations-pecha-kucha-technology-breakthroughs-oreilly.html

Dedicated to increasing your global sales,
 

Increase Your Business in 30 Days: #2 Turn Your Website Into a Selling Machine

This is #2 in our series of "10 Ways to Increase Business in 30 Days."

Yesterday we talked about establishing an Inbound Marketing Program, and capturing the leads that come to your website. (We find it hard to believe how many companies do not even track this.  Incredible!)

Today we are going to talk about how to turn your website into a selling machine.

Just yesterday I had a conversation with a company in Brazil that was trying to increase their global business.  They said they were the fastest growing CRO in Brazil, and that their website must be working.  They were only partially right.

Increase Your Business in 30 Days: #1 Begin Generating More Quality Leads

How would you like to increase the number of unique visitors coming to your website by 1,500 per month?

That is exactly what we have done for a client who implemented our "Inbound Marketing Program".

You see, more companies are still selling and marketing the same way they did 2,3, or even 4 years ago.  Those times are dead, dead, dead.  And the companies that keep doing things the same old way will also die a slow death.

If business is down, I'm guessing that you are simply not staying in front of your targeted prospects on a WEEKLY basis.  They forget about you because so many of your competitors are contacting them.

You can turn your business around in a short period of time.  You just need to use the right tools and have the right attitude.

Ask yourself these important questions:

Follow Your Intuition

Steve Jobs - Strategist, Dreamer, Salesman, Promoter, BusinessmanSadly, Steve Jobs is no longer with us.  The entrepreneurial community has lost one of the best.  Steve set a bar for all of us to follow.

He was a strategist, a dreamer, a salesman and promoter, and an intelligent businessman.  I am sure all of you share in my sense of loss.  None of us knew him personally, but we felt as if we did.

He spoke to us through his products, making them simple and intuitive, but not too simple.  That was his genius.

One thing that Steve said during his presentation to the graduating class of Stanford University is the following:

“Trust your intuition, it knows where you want to go.  Follow your instincts.”  

3 Minutes To Better Brainstorming

I'm sure you will agree that new ideas drive your business.  New product ideas.  New service ideas.  New process ideas.  And these ideas can come from any employee in any department, even the receptionist!

Here is a link to a 3-minute video that I think shows a great way to brainstorm and get ideas from your entire staff.

Click Here To Watch 3-Minute Brainstorming Video

I
t's worth the 3-minutes to watch, as it may give you an idea on how to tap the resources of your most precious assets...your people.

Dedicated to your marketing and sales success,
 

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