David Worrell's blog

Selling Science

Posted June 25, 2010 - 9:59am by David Worrell

Chemistry, Biology, Pharmacology, Physics, Astronomy, Oceanography...Sales?   If you are a scientist, you appreciate the deep structure and processes in your chosen field.  The table of elements is not random, it reflects a certain order to the universe, and knowing that order empowers you and your business to do great things.

Selling is no less a science than Chemistry or Biology or Astronomy.  There are rules, methods, and structures within the field of sales that the most ardent scientist would appreciate.  

The Speed of Business in America

Posted May 18, 2010 - 9:24am by David Worrell

America is the land of fast food, fast cars, and fast business.  The title of a popular movie a few years ago was "The Quick and the Dead"...  That about sums up the business culture here -- In America your business can be quick or you can be dead.

  • YouTube is fast -- in just 5 years they've grown to serve 2 Billion customers a day.
  • Apple is fast -- just 4 weeks after launching the iPad, the company announced the second generation

This is not just a cultural phenomenon, it is an established economic reality.  The market is changing faster than ever and opportunities do not last long.  How does this translate into your business?  Good question.  Here's 5 ways to speed up your business and satisfy your American customers....

The TRUE Cost of Employees in America

Posted March 29, 2010 - 11:35am by David Worrell

Hire with care... it costs more than you might think! 

American Employees cost more than you might thinkHiring employees in America may be the best way to growing your business here.  But it may also be the most expensive.

Before you hire, be aware that the cash compensation (wages, salary, bonus, commissions) is only one part of the true, total cost of having an employee in the USA. 

The REAL Cost of a USA Office

Posted December 17, 2009 - 11:10am by David Worrell

Business CostAre you planning to open an office in the USA in the new year?  If so, you may be in for a shock at the rising cost of opening and maintaining an office here.

True, the recession has made office space less expensive: Some foreign companies I know are anxious to buy an office here while prices are low.

And yes, high unemployment has made hiring a little easier and cheaper. But these short term savings mask some of the medium term costs for foreign companies who are contemplating market entry to the USA.  Consider these 3 facts:

Case Studies: 3 ways to enter the USA market

Posted November 24, 2009 - 6:09pm by David Worrell

Recently I met with 3 different manufacturers of solar panels.  All are from Spain, and all want to enter the USA market.  Their approaches are very different, and I think that their results will also be very different.  One will undoubtedly find success.  One will undoubtedly fail.  And one will probably limp along until they get either lucky or tired.  When you think of doing business in America, which approach will you use?

Approach #1: Certain Failure.

Rethinking Business Networking

Posted October 2, 2009 - 2:28pm by David Worrell

I admit it. I was burned out and ready to quit online networking.  My LinkedIn connections seemed stale, and my Twitter account felt random and useless.  Even my Facebook page was filling up with useless gossip. My time always seems better-spent at a real-world networking event.

Then someone helped me compare the real world to the online sites, and now I have a new perspective.  See if you don't agree with this:

A True Rock Star

Posted August 26, 2009 - 8:48am by David Worrell

Luck Stone Design Studio... where they sell stories and dreamsIs your product or service EXCITING for Americans?  

What would it take to make everyone that meets you not just informed about your service but EXCITED and PASSIONATE about you, your company and everything that you sell? 

Chinese Solar Co's Having a Hard Time

Posted August 5, 2009 - 1:53pm by David Worrell

So... You think China will take over the Solar PV market...?  Think again.

I spoke recently with Jack Meng, the Chief Representative and co-founder of Fire Energy in Beijing.  His up-to-the minute assessment of the China PV manufacturing industry was insightful...and surprising.

Here are the 3 big suprises I learned from Jack Meng (Thank You Jack!):
 
SURPRISE #1

Distributed Power will redistribute the power

Posted June 24, 2009 - 2:28pm by David Worrell

This month's FAST COMPANY magazine makes a great case for distributed power.   It's too bad that the popular press has to convince the rest of the world that distributed generation is the right answer... it is such an obvious solution.

Unfortunately, the utility companies want to hang on to their monopoly status and their old business models... choosing to slow our march toward energy independence rather than enabling it.

Winning Customers at InterSolar in San Francisco

Posted June 18, 2009 - 8:51am by David Worrell

Act Local, Act Different

InterSolar promises to become one of the most important trade shows for the solar industry in the USA.  Held in San Francisco this year (July 14-16), it is notable not so much for its size (smaller than WindPower by far), but for the international participation.

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