Short Marketing Tips for Better Business

Posted June 8, 2009 - 11:07am by Jim Worrell

Think Bigger

How can you can make 3X more sales than you presently do?  Most people answer this by simply making more sales calls to more prospects.  Or by calling to new prospects in new market segments.   Or by making current services less expensive to reach more prospects.

All of these are good answers... but none are the best answer. 

Here is the best answer.... keep the same number of prospects, but close 3x more sales.  How?  Change your Value Proposition so that you double or triple your close ratio.   If you don't know what I'm talking about, you need to read the book "Selling to Big Companies" by Jill Konrath.

Jill does a great job of explaining how to re-frame "what you do" into "what you do for your customer"... and create powerful reasons for your prospect to buy.  Remember, customers really only want to know "What's in it for me?"  And Jill's excellent book can help you answer that question for them.  It may well triple your sales... it certainly has mine!  Click here for more about Jill Konrath and "Selling to Big Companies".

Dedicated to your success,

Jim Worrell