2010 Life Science New Business Forum

Game Changing Strategies to Maximize Sales and Marketing Results

Increasing Your Sales in a Down Economy: Hands-on Seminar at AAPS

The recession has been brutal, and its not over yet.

Don't let the recession get the better of you. Save the date now for Saturday, November 13th in New Orleans. This one-day, hands-on seminar will change the way you view your sales & marketing program and will have a dramatic impact on sales and marketing results.

This seminar covers:

• Marketing Strategies for Life Science Companies:
  How to stand out from the crowd; position your company in a competitive market; implement social media and content marketing;  improve your brand and develop a compelling value proposition.
• Sales Strategies for Life Science Companies:
  How to get in the door and win the business once you are in; reduce the sales cycle by up to 50%; align your product or service with your prospects priorities; identify and strengthen your value proposition.
• The Latest Techniques and Technologies:
  How to provide both foundation and structure to your sales and marketing efforts.
• Hands-On Seminar:
  You will have a chance to apply what you're learning to your own brand, your own message, and your own sales tactics during the seminar.

This seminar will be taught by leading practioners in the life science industry:

David Chapin
CEO at Forma Life Science Marketing

David Chapin is the CEO of Forma Life Science Marketing, a leading marketing and product development firm specializing in the life sciences.  Forma distills and communicates complex messages into compelling communications for life science, biotech, med device and pharma companies. David has lectured widely and taught at NC State University and at the Kenan-Flagler School of Business at UNC-Chapel Hill.  He is named inventor on more than 40 patents. Connect with David Chapin on LinkedIn.

Jim Worrell
CEO at Pharma Services Network